LOHAS
LOHAS is an acronym for lifestyles of health and sustainability that describes the $290B market of products and services that cater to conscious consumers. LOHAS consumers comprise 13-19% of the adult population and are the early adopters of natural and organic products. They are the educators of others and are the strongest brand ambassadors of authentic companies that demonstrate brand alignment with LOHAS values on environment, health and wellness, personal development and social justice. LOHAS has various business conferences, networking events with global awareness, and an active online community. For more information visit www.lohas.com